SEO builds your long-term visibility. Google Ads gets the phone ringing today. We set up and manage campaigns that target customers in your service area who are actively searching for what you do — so every dollar goes toward real leads, not wasted clicks.
Targeted Local Campaigns | Cost-Per-Lead Tracking | Monthly ROI Reporting
SEO builds your long-term visibility. Google Ads gets the phone ringing today. We set up and manage campaigns that target customers in your service area who are actively searching for what you do — so every dollar goes toward real leads, not wasted clicks.
Targeted Local Campaigns | Cost-Per-Lead Tracking | Monthly ROI Reporting
You set up a Google Ads campaign. You pick some keywords. You set a budget. Then you check back in 30 days and you’ve spent $2,000 with no idea how many real leads came from it.That’s not Google Ads failing. That’s management failing. Without proper keyword targeting, negative keyword lists, geographic restrictions, and conversion tracking, you’re paying for clicks from people who will never hire you — wrong city, wrong service, wrong intent.We don’t set it and forget it. We manage your campaigns weekly, optimize for cost-per-lead (not clicks), and report real numbers every month: how many leads came in, what they cost, and what to adjust next.
Visibility Audit: We analyze your GBP, website, rankings, citations, and competitors.
Strategy + Keyword Map: We build a keyword strategy around your services and service areas.
On-Page Optimization: We fix your website’s title tags, meta descriptions, content, and structure.
GBP + Citations: We optimize your profile and clean up directory listings.
Monthly Reporting + Growth: Every month you get a report showing rankings, traffic, and leads.
| Ghost Engine | Generic Agency | DIY / Freelancer | |
|---|---|---|---|
| Point of contact | Direct access to the founder and your project lead | Rotating account reps who don't know your business | You're on your own or waiting on a freelancer's schedule |
| Design approach | Custom-designed for your brand, your market, your customers | Template with your logo slapped on | Limited by whatever theme you picked |
| SEO built in | Structure, speed, and on-page SEO from day one | "We'll add SEO later" (they won't) | No SEO strategy — maybe a plugin |
| Timeline | 14-day builds. Homepage concept in 5 days. | 8-16 weeks. Maybe longer. | Whenever you find time. So never. |
| Ownership | You own everything. Code, hosting, domain. | Locked into their platform. Leave and start over. | You own it but can't maintain it. |
| Industry knowledge | Home services and local trades only | Serves everyone. Knows no one. | Knows your trade. Doesn't know marketing. |
| Ongoing support | Monthly maintenance, updates, and optimization | Extra charges for every small change | Hope nothing breaks |
We respect your time. Here’s exactly what happens when you hire Ghost Engine to build your site.
We learn about your business, your goals, and where your current visibility stands. No pitch, no pressure — just a conversation.
We audit your website, Google Business Profile, local rankings, and competitors. Then we send a clear proposal with exactly what we recommend and what it costs.
We design your website starting with a homepage concept for your approval, then build the full site in phases. Most builds launch within 14 days.
Your site goes live. We configure Google tracking, set up your SEO foundation, and optimize your Google Business Profile for local visibility.
Every month you get a clear report: what we did, what’s ranking, how many calls and visits came in, and what’s next.
Client name: LSB Construction
Industry: Luxury Custom Homes, Equestrian Facilities, and Commercial Projects across Central Florida.
47% increase in website leads in 60 days" or "Maps 3-pack ranking within 90 days
Exceptional builds are born from meticulous planning. Our integrated design-build approach ensures every project begins with a clear, strategic vision, eliminating the communication gaps and budget overruns common in traditional construction.
Client name: Clay Oaks
Industry: Professional full-service mobile veterinary care and grooming across Marion County and Surrounding Areas.
47% increase in website leads in 60 days" or "Maps 3-pack ranking within 90 days
Mobile grooming allows pets to stay in a familiar environment.
Mobile grooming is especially helpful for senior pets, anxious or nervous pets, cats that dislike travel, and multi-pet households
Client name: Soil Wizards
Industry: Custom tailored pest and lawn treatment services for protection against termites, ants, chinch bugs, and cockroaches.
47% increase in website leads in 60 days" or "Maps 3-pack ranking within 90 days
Central Florida creates the perfect environment for pest activity. Warm temperatures, humidity, and shifting soil conditions allow certain species to thrive year-round.
Most local trades start with $1,000-$2,500/mo in ad spend
Often within the first week once campaigns are live.
SEO is the long game. PPC is immediate. Best results come from both.
Your management fee pays us. Your ad spend pays Google. They’re separate.
Yes full transparency. You own the account and have login access at all times.
I’ll tell you straight — if PPC isn’t the right move for your business right now, I’ll say so. No upsell.
